DAM (digital asset management) is an integral part of any business strategy. This system helps in streamlining processes and increasing the efficiency of your entire content management system. A DAM system platform simplifies the content creation process by providing a central source of truth. This allows you to improve cooperation and search for resources.
When choosing a digital asset management system, you may face certain difficulties. There are so many factors to consider when choosing a vendor. This guide will help you shop confidently and choose a DAM system that is suitable for your business model.
What should you consider when you choose a DAM (digital asset management system)?
There are many factors to consider when comparing various DAM solutions. Before you start talking to potential partners, it is important to create a list of your digital asset management functional requirements and discuss the various features and functionalities that are available from each vendor.
- User Interface: The UI is the part of the software that matters most to people. It should be designed to reflect the brand and should be easy to use.
- User Experience: The user experience (UX) of the software is something that affects how people use it. This is the area where we look for feedback about the product’s features and how they make the system work.
- What file types do the system support? Does it allow you to store design files that are still in production such as TIFF or PSD files?
- A flexible system that allows you to adapt to different types of users and keep up with the demands of your business. Are there are various types of storage options and whether they are within your budget? The ability to customize your metadata and import existing metadata within the DAM solution.
- Latest changes and future guide for building a digital asset management system: While it’s important to buy a solution that is already built-in, it’s also useful to know what elements and capabilities it has already delivered and the course it’s going. You have the right to ask the seller to provide a detailed road map.
- Client support: What preparation, backing, and assets does the merchant give? Do they have a client local area? Will you have a devoted contact?
- Vendor dependability: Stability is also important, because it directly affects the development and operation of the company. The field of innovation is always unpredictable, and the DAM system is no exception. How long has the organization existed? Did they develop the product or did they obtain it?
Mistakes to Avoid and points to consider When Choosing a DAM System
- Identify your stakeholders first: Your stakeholders are the people who will be affected by the implementation of the system. It is important to know what they will be impacted by so that you can work with them to get them on board early on. Before you can implement a digital asset management system solution, make sure that everyone involved is fully aware of its benefits.
Getting buy-in early on is a key component of asset management success. This is because if people are using the system incorrectly, then it will not be great.
- Determine what you need and what you don’t need: Once you have a clear idea of who the users are going to be, it’s time to start thinking about the various needs each group has. One of the great benefits of a DAM system is the ability to separate users and groups into different permission groups, allowing them to dictate what they should do..
However, this approach doesn’t take into account the full control of DAM systems. For example, imagine you want your marketing agency to have access to some of your brand logos and stock imagery, but they would be very harmful to them if they also had access to other assets.
- Do you want to integrate existing tools into the system? When trying to get buy-in from your stakeholder, it’s important to consider the systems our team already uses. There are many systems can help you get the buy-in from your users.
Ideally, you should leverage existing systems such as your social media team’s existing platform. Can your team improve their creative processes through integration API? The API allows all users to connect to the DAM’s endpoints and create custom integrations to take advantage of your existing system’s (social media, design software, etc.) features.
- Put together a practical timeline: It can be hard to set a realistic timeline for a project like this, especially when you have multiple teams all want the same thing. Take the time to make sure everything is in place correctly.
Separating the phases into manageable steps can help minimize some of the pressure on the project team. It allows them to see the project moving along nicely, instead of just worrying about the end of the project.
- Pick a partner, not just a seller: As you narrow down the list of potential vendors, it is important to consider them as a whole, not just a product. This step will help you identify which vendor fits well with your goals and needs. How is their onboarding support for example, are they available 24/7? Are they willing to pay attention to the development of new features are critical to you?
It’s important the relationship is going to last for a long time. You should also consider the people component as well.
For more advice on asset management system deployment get in touch with Picvario. Picvario has a ready-to-use system suitable for any organization. The Picvario digital asset management platform is built to meet the needs of your team, so it can adapt to meet those needs as they change.
Get real-time visibility into work and collaborate with your team through predefined reports and dashboards. When teams have clear communication around the work getting done, they can do more with less.
